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Acquisition Marketing

Acquisition Marketing focuses on getting your website in front of the customer whether it’s through ranking the site higher on search engines organically (SEO), making sure a link to the product page is seen at the top of the search engine through an advert (PPC), retargeting people who have looked at your page when they are browsing on their social media pages (Paid Social) and reaching out to customers who have already showed an interest through a quirky and well timed e-shot (Email marketing).

Example Roles we have filled...

  • Paid Social Manager
  • Paid Social Executive
  • Social Media Manager
  • Paid Search Manager
  • PPC Manager
  • Paid Search Executive
  • PPC Executive
  • SEO Manager
  • Organic Search Manager
  • Search Manager
  • SEO Executive
  • Digital Acquisition Manager
  • Digital Account Manager
  • Digital Media Manager

Case Study

Sykes Cottages

The Story

Representing over 17,000 cottages across the UK, Ireland and New Zealand Sykes Cottages are now the largest independent holiday cottage rental agency.
Founded in 1991, Sykes now has a total of over 500 employees and has won many awards including The British Travel Award for ‘Best Large UK Holiday Cottage Company’.
Following a recent expansion in Chester, Sykes Cottages has doubled its space to 35,800 sq ft. As well as creating more working space, one level is a dedicated wellbeing and leisure zone featuring a gym and games area.

The Brief

Following a round of funding, they were able to expand the digital marketing team. The team is heavily focused on digital acquisition and are split into smaller departments that focus on PPC, Paid Social, SEO and UX. Sykes approached Searchability for assistance as they were experiencing rapid growth and it is very hard to find the specialised skill set required in the Chester area. Searchability helped with the following positions:
  • Paid Social Executive
  • SEO Executive
  • Senior UX Researcher
  • PPC Executive
  • Web Content Executive

The Delivery

Since 2017, Searchability has worked closely with the recruitment team at Sykes Cottages placing permanent staff with specialist marketing skills. The recruitment strategy was to focus on sourcing candidates from agencies who are looking for an Inhouse position with the skill set required. Over the previous 6 months, we have worked to place 1 candidate a month within the team.

Contact us...

You can speak to our team about any hiring requirement or to discuss your next career move right now!
Tel: +44 1244 567
Registered in England No. 7977871