Sykes Cottages
The Story
Representing over 17,000 cottages across the UK, Ireland and New Zealand Sykes Cottages are now the largest independent holiday cottage rental agency.
Founded in 1991, Sykes now has a total of over 500 employees and has won many awards including The British Travel Award for ‘Best Large UK Holiday Cottage Company’.
Following a recent expansion in Chester, Sykes Cottages has doubled its space to 35,800 sq ft. As well as creating more working space, one level is a dedicated wellbeing and leisure zone featuring a gym and games area.
The Brief
Following a round of funding, they were able to expand the digital marketing team. The team is heavily focused on digital acquisition and are split into smaller departments that focus on PPC, Paid Social, SEO and UX. Sykes approached Searchability for assistance as they were experiencing rapid growth and it is very hard to find the specialised skill set required in the Chester area. Searchability helped with the following positions:
- Paid Social Executive
- SEO Executive
- Senior UX Researcher
- PPC Executive
- Web Content Executive
The Delivery
Since 2017, Searchability has worked closely with the recruitment team at Sykes Cottages placing permanent staff with specialist marketing skills. The recruitment strategy was to focus on sourcing candidates from agencies who are looking for an Inhouse position with the skill set required. Over the previous 6 months, we have worked to place 1 candidate a month within the team.
